Zoflora Fragrance Burst Rim Blocks are making their debut in the UK as a series of cleaning products for the bathroom that aim to keep fixtures sparkling, while also adding in an aromatic experience.
The product works by being positioned onto the toilet bowl where it will go to work cleaning with every flush and delivering a burst of intense fragrance. Rated to last for up to 200 flushes, the product comes in two fragrance options including Blue Lotus & Water Lily and Midnight Blooms. The cleaning product is perfect for passive cleaning to keep things tidier between more formal scrubbings.
Innovation Manager Felicity Judge spoke on the Zoflora Fragrance Burst Rim Blocks saying, "Toilet cleaning is often seen as a very functional cleaning task. But here at Zoflora, we are excited to bring our renowned fragrance to this category with Fragrance Burst Rim Blocks. This is a new, fragrant way for consumers to make sure their toilet is fresh and clean for themselves and their guests."
Aromatic Automatic Toilet Cleaners
Zoflora Fragrance Burst Rim Blocks Last for 200 Flushes
Trend Themes
1. Fragrance-infused Cleaning Products - The inclusion of aromatic components in cleaning supplies offers a dual-purpose product that both cleans and enhances the sensory experience of the bathroom.
2. Passive Cleaning Solutions - Cleaning products designed for continual, low-effort maintenance present an innovative way to maintain cleanliness with minimal time investment.
3. Extended-use Consumables - Products with prolonged usability, like toilet rim blocks lasting for up to 200 flushes, provide consumers with greater value and convenience.
Industry Implications
1. Home Care Products - Innovative and aromatic cleaning solutions offer new product lines that redefine the standard of home hygiene while enhancing user experience.
2. Fragrance Industry - Expanding fragrance applications into functional household products opens up untapped markets and opportunities for cross-industry collaboration.
3. Consumer Goods - Extended-use and convenience-focused household items cater to consumer demands for low-maintenance and long-lasting products.