Russian brand ZIQ & YONI has collaborated with streetwear brand Mishka for a line of fresh summer apparel. The ZIQ & YONI x Mishka collection offers bold and galactic styles that are featured in a Summer 2015 lookbook.
The ZIQ & YONI x Mishka summer lookbook features a single model who wears a pink wig with matching pink lipstick. This collection of images features the lone woman juxtaposed against an intergalactic backdrop that is highlighted by neon colors. The lookbook -- and entire collection -- is said to be inspired by the "brink of war and apocalypse." This theme is demonstrated through the images of the pink-haired model who aims an illuminating toy gun.
In addition to it's brightly colored backdrops, the ZIQ & YONI x Mishka lookbook also embodies a retro and 80s-inspired aesthetic.
Neon Galactic Lookbooks
The ZIQ & YONI x Mishka Summer Lookbook is Out of This World
Trend Themes
1. Galactic Styles - Opportunity for disruptive innovation in fashion and streetwear by incorporating bold and intergalactic designs.
2. Neon Colors - Opportunity for disruptive innovation in product design and advertising by utilizing vibrant and eye-catching neon hues.
3. Retro Aesthetics - Opportunity for disruptive innovation in fashion and branding by incorporating nostalgic 80s-inspired design elements.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in clothing and apparel industry by embracing bold and galactic styles.
2. Streetwear - Opportunity for disruptive innovation in urban fashion market by incorporating retro aesthetics and neon colors.
3. Advertising - Opportunity for disruptive innovation in advertising industry by utilizing neon colors and eye-catching design elements in campaigns.