Convenient, health-conscious foods are experiencing a surge of growth as time-poor consumers seek out delicious ways to stay fueled like with the Zinda AirWraps. Created by Anishya Kumar, the sandwiches are made with wraps that are much thinner than traditional varieties, while also containing far less salt, fat and calories. The sandwich line includes three flavor options such as Moroccan Chicken, Mediterranean Feta Cheese and Classic Chicken Caesar with seasonal varieties coming later in the year.
The Zinda AirWraps all contain at least one or more servings of fruits and vegetables, which help contribute to the recommended five-a-day that a person should get. The sandwiches are all made with natural ingredients and are also fresh of palm oil and preservatives to make them a feel-good, convenient food option.
Health-Conscious Wrap Sandwiches
The Zinda AirWraps are Free of Palm Oil and Preservatives
Trend Themes
1. Convenient Health Foods - Opportunity for food companies to develop convenient, health-conscious options that appeal to time-poor consumers.
2. Thin Wraps - Opportunity for food manufacturers to create thinner wraps as a healthier alternative to traditional sandwich bread.
3. Fruit and Vegetable Inclusion - Opportunity to incorporate fruits and vegetables into food products to meet consumer demand for healthier options.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity for food companies to create innovative, health-conscious options.
2. Restaurant and Fast Food - Opportunity for restaurants and fast food chains to offer healthier menu options with thin wraps and fruit and vegetable inclusions.
3. Convenience Stores - Potential for convenience stores to stock convenient, health-conscious wrap sandwiches to cater to on-the-go consumers.