Zhu Zhu Pets is revisiting its early success by introducing of the Zhu Zhu Aquarium collection with interactive plush fish that need no water. "Zhu Zhu Pets set a precedent as an epitome of interactive fun. We knew when we brought them back, it had to be even more special," said James Russell Hornsby, Founder and CEO of Cepia, "Kids adore the allure of fish, and the idea of combining that with the tactile pleasure of play was irresistible."
In the collection, there are six tropical fish to collect, plus accesories to make mess-free play even more fun. Finnegan is an orange clownfish and like the other fish in the series, shares an aquatic, dolphin-like noise. The Starter Set with an exclusive fish creates a large coral reef aquarium, and The Submarine Set comes with a tunnel ramp that can be connected to other playsets.
Waterless Fish Toys
Zhu Zhu Aquarium Encourages Imaginate Play Without Spills or Mess
Trend Themes
1. Virtual Interactive Collectibles - Opportunities for virtual pet collections to thrive without the need for physical water or mess.
2. Tactile Play Innovation - Innovative approaches to combine tactile pleasure with interactive play experiences for children.
3. Mess-free Toy Accessories - Development of accessories that enhance mess-free play opportunities for kids in the toy industry.
Industry Implications
1. Toy Manufacturing - Toy companies can explore new ways to create interactive and mess-free play experiences for children.
2. Virtual Pet Market - Opportunities for growth and innovation in the market for virtual pets that mimic real-life interactions.
3. Children's Playsets - Innovative playset designs that offer engaging and interactive experiences while keeping mess to a minimum.