Moe's Southwest Grill released a Zesty Tequila Lime Chicken. It is made with white meat chicken, tossed in agave citrus sauce with a smoky blend of lime, jalapeno, and garlic. Moe's Southwest Grill is also releasing the limited-edition Queso Crunch Taco featuring tequila lime chicken. For rewards members, consumers can receive a free taco with the purchase of any regularly priced item. The Tequila Lime Chicken can be added to any menu item for an additional cost. All the dishes are alcohol-free. The offer lasts from June 18th to July 7th.
Moe's has been in business for 20 years and now has 612 locations in 35 states, Moe's Southwest Grill offers customizable made-to-order, fast-casual Mexican food.
Zesty Tequila Lime Chicken
Moe's Southwest Grill Released Its Zesty Tequila Lime Chicken
Trend Themes
1. Flavor-infused Proteins - There is growing consumer interest in uniquely seasoned meats, creating demand for innovative protein marinades and rubs.
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Industry Implications
1. Fast-casual Dining - The fast-casual dining sector stands to benefit from introducing new and adventurous flavors to attract more diverse customer bases.
2. Marinade and Sauce Market - There is potential growth in the marinade and sauce industry by catering to consumer desires for bold, innovative flavors.
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