MADE, the furniture company is promoting its zero-cost giveaway initiative through its partnership with Geev, a preloved app. The partnership will provide customers with a zero-waste, zero-cost solution to find a second home for old furniture.
As part of MADE's commitment to becoming a circular sustainable business, the company wants to introduce new ways to extend product life. CEO Philippe Chainieux explains: "This is a key issue for our sector, and we know how important it is to our customers."
To use the service, once a customer makes a purchase on MADE.COM, they can click "get started" on the order screen to select from one of five partner charities, with 10% of customer purchases go towards the chosen organization. Users can sign up to Geev and post an ad for unwanted furniture or homewares.
Circular Furniture Retailers
MADE Teams with Geev for a Furniture Giveaway Initiative
Trend Themes
1. Circular Furniture Business Models - Explore alternative business models that prioritize sustainability and circularity in the furniture industry.
2. Preloved Goods Marketplaces - Develop marketplace platforms for preloved goods that incentivize consumers and provide a zero-waste solution to furniture disposal.
3. Circular Supply Chain Innovations - Introduce circular supply chain innovations that facilitate the reuse and recycling of furniture products.
Industry Implications
1. Furniture Retail - Revamp furniture retail to integrate sustainable practices, circularity, and incentivized donations for unwanted furniture.
2. Charity and Non-profit Organizations - Collaborate with furniture retailers and preloved apps to set up donation systems that generate revenue and reduce waste.
3. Logistics and Supply Chain Management - Invent and implement eco-friendly sorting and transportation methods to optimize circular supply chain for furniture manufacturers and retailers.