In honor of International Environment Day this year, Uber teamed up with Renault Romania to show off the Renault Zoe as an all-electric zero-emission vehicle.
Beyond just giving people the chance to ride in a super sustainable car for a short time, the brand partners took it a step further by having radio announcements name the car's passengers as the 'Eco Person of the Year.'
Since it has been found that Millennials crave both recognition and rewards, this inventive campaign manages to provide both to those who make a meaningful decision for the environment. In order to remind these rideshare customers of the impact they made, each received a diploma printed on seed paper that could be planted in order to keep their Earth-saving eco-friendly activities going.
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
Trend Themes
1. Sustainable Ridesharing - Developing platforms and partnerships that promote zero-emission vehicles and sustainable transportation options.
2. Recognition and Rewards - Creating innovative campaigns that offer recognition and rewards to environmentally conscious consumers.
3. Eco-friendly Reminders - Utilizing tangible reminders, such as seed paper diplomas, to reinforce and encourage ongoing eco-friendly behaviors.
Industry Implications
1. Ridesharing - Integrating more zero-emission vehicles into ridesharing fleets and promoting their use.
2. Marketing and Advertising - Designing campaigns that combine recognition and rewards to incentivize environmentally friendly actions.
3. Sustainable Products and Materials - Developing eco-friendly materials, such as seed paper, for printing diplomas and other promotional items.