On and Zendaya's multi-year partnership will focus on promoting movement and storytelling. This collaboration aims to create meaningful conversations around well-being and produce innovative product collections and creative campaigns. Zendaya, known for her influential roles and fashion sense, will bring her storytelling and stylistic approach to On's designs.
On and Zendaya's partnership kicked off with the 'Dream Together' campaign, a short film directed by C Prinz that highlights how movement can unite people from diverse backgrounds. This campaign underscores the importance of collaboration and inclusiveness, reflecting Zendaya's values and On's mission to inspire through movement.
Consumers might be interested in this collaboration because it brings together Zendaya's influence and On's commitment to high-quality, stylish sportswear. The emphasis on movement, well-being, and community connection, coupled with Zendaya's creative input, may serve to deliver unique and appealing products and campaigns.