Zanita for 'Toi et Moi' is a wonderful set of images featuring the beloved blogger capturing the line Toi et Moi's new collection on her own.
This is an incredibly smart move for a fashion line. Zanita is well known in the blogging world and this lookbook will show other bloggers and her followers how naturally fashionable the line comes across. Zanita for Toi Et Moi is a win-win in terms of marketing strategy, but also a simply beautiful series.
Self-Shot Lookbooks
Zanita for 'Toi et Moi' is a Natural Fashionista's Take on a Collection
Trend Themes
1. Self-shot Lookbooks - Fashion brands can tap into the trend of self-shot lookbooks to showcase their collections in a more authentic and relatable way.
Industry Implications
1. Fashion - Fashion industry can leverage self-shot lookbooks to engage with influencers and create a more genuine connection with their audience.