Zakti is a sportswear retailer that aims to inspire consumers to reach their fitness goals. Targeting the active and urban consumer, the marketplace hopes to help women achieve balance in all aspects of their lives. While squeezing in a workout can be a difficult feat for some urban professionals who live life on the go, Zakti encourages consumers to make time for wellness.
The e-retailer carries a diverse range of sportswear, sneakers and fitness accessories while looping consumers in with social media channels that offer motivational support. Furthermore, the sportswear brand also lets website visitors get even more health and fitness tips via its online community blog.
"Sportswear is an exciting, fast-moving sector of the market and we’re delighted to be launching the Zakti range into it," said Ginny Paton, managing director at House PR, the brand's promotional agency while describing this exciting venture.
Inspiring Athletic Retailers
Zakti Helps Women Achieve Balanced Lifestyle and Fitness Goals
Trend Themes
1. Balanced Lifestyle Branding - Opportunity for other athletic retailers to provide consumers with brand ideologies centered around living balanced and healthy lifestyles.
2. Online Community Blogs - Potential for retailers to create online communities that provide consumers with additional information and resources on wellness and fitness.
3. Motivational Social Media - Opportunity for athletic retailers to incorporate motivational messaging in their social media presence, inspiring consumers to reach their fitness goals.
Industry Implications
1. Athletic Retail - Opportunity for athletic retail companies to position themselves as lifestyle brands with brand ideologies centered around living healthy and balanced lifestyles.
2. Online Health and Wellness Communities - Potential for industries to create online communities that provide consumers with additional information and resources on wellness and fitness, such as health publications or fitness clubs.
3. Social Media Marketing - Opportunity for marketing companies to help athletic retailers build meaningful social media presences that inspire consumers to reach their fitness goals.