With Netflix and Hulu ruling the roost when it comes to television streaming it can be an uphill battle for any new kids on the block, unless your name is Zagga Entertainment. Zagga isn't going to go head to head with Netflix, Hulu or even the upstart Amazon streaming service, rather it's planning on carving out its own lane by providing a strong viewing experience for the blind.
Netflix is powerful in a lot of ways. It even has closed captioning but sometimes just closed captions aren't enough. Zagga Entertainment is looking to provide a full experience, complete with audio descriptions for every program that it features.
Zagga is currently seeking funding on Indiegogo, but with a product so specialized and strong, it's only a matter of time until the money comes.
Sight Impaired TV Services
Zagga Entertainment Wants to Be Netflix for the Blind
Trend Themes
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2. Audio Descriptions - Zagga Entertainment's plan to provide audio descriptions for every program offers a disruptive innovation opportunity for companies looking to cater to the blind and visually impaired.
3. Specialized Streaming Services - Zagga Entertainment's approach of offering a specialized streaming service for the visually impaired presents a disruptive innovation opportunity for companies looking to tap into niche markets.
Industry Implications
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2. Accessibility Technology - Zagga Entertainment's audio description feature offers a disruptive innovation opportunity for the accessibility technology industry to expand into the entertainment sector.
3. Disability Services - Zagga Entertainment's focus on providing a strong viewing experience for the visually impaired presents a disruptive innovation opportunity for the disability services industry to provide more accessible entertainment options.