The Zac Posen Fall 2013 collection was displayed to viewers by way of a red wine hued runway at this year's New York Fashion Week. The deep color tones resonated with the autumn months that the pieces are geared towards, playing up on classic seasonal themes.
Alongside Posen's evident preference for timeless apparel is this line's incorporation of tailored tweed outer wear, dark leather gloves and glamorous fish tail gowns. The way in which it has catered to multiple styles and cuts has also contributed to the versatility of this Fall 2013 set, seen in the range of ensembles that are appropriate for not only formal upscale affairs, but also for traveling purposes or for everyday wear at one's office.
Wine Red Runways
The Zac Posen Fall 2013 Collection Features Deep Tones
Trend Themes
1. Timeless Apparel - Disruptive innovation opportunity: Develop a sustainable and customizable clothing line that combines classic designs with modern technology.
2. Versatile Fashion - Disruptive innovation opportunity: Create a clothing rental service that offers affordable access to a wide range of ensembles suitable for various occasions.
3. Seasonal Themes - Disruptive innovation opportunity: Invent a clothing subscription box service that curates outfits based on the current season and individual style preferences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate Augmented Reality (AR) technology into the shopping experience to allow customers to virtually try on clothes before purchasing.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly alternatives to leather gloves and other traditional fashion materials without compromising on style or quality.
3. Clothing Rental - Disruptive innovation opportunity: Create a peer-to-peer clothing rental platform that enables individuals to monetize their wardrobe by lending out pieces when not in use.