Little Yumyum baby food packaging epitomizes what parents are looking for in products for their infants: it looks simple, pure and it evokes a smile. Conceived as a fictional rebranding of Earth's Best baby food, this delightful product does well to draw an emotional response in consumers, which is an especially solid technique when it comes to marketing to moms and dads.
Juliette Kim suggests packaging the blended vegetable foods in small glass jars with minimal labeling. White cotton paper was chosen for the labels, which are each die-cut with a pair of eyes and a beaming mouth. The few, all healthy, ingredients are listed in soy-based ink, and the cap stickers are in soft matching colors. Overall, Little Yumyum exudes purity, wholesomeness and happiness that all parents want for their young ones.
Grinning Pablum Packaging
Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile
Trend Themes
1. Minimalist Baby Food Packaging - Parents are looking for packaging that exudes purity, wholesomeness and happiness, making minimalistic designs with soft colors an opportunity for disruptive innovation.
2. Emotive Marketing Technique - Drawing an emotional response from consumers with a product's packaging is a solid technique, so creating designs that evoke a smile or a sense of joy would be a disruptive innovation opportunity in marketing.
3. Die-cut Food Labels - Die-cutting labels with a pair of eyes and a smiling mouth, highlighting the pure and minimal ingredients in soy-based ink, is a disruptive innovation opportunity for baby food packaging designs.
Industry Implications
1. Baby Food - The baby food industry can innovate further with packaging design that appeals to parents' desire for health and wholesomeness.
2. Packaging Design - Innovative packaging designs with minimalistic and emotive approaches could disrupt the packaging industry in all sectors.
3. Marketing to Parents - Designing and marketing products in a way that draws an emotional response, such as promoting a sense of happiness and purity in baby food, is a disruptive innovation opportunity in the parenting industry.