Google announced a new YouTube Premium update that brings a number of new features and upgraded features to subscribers of the platform. One new feature is what the company is referring to as "enhanced 1080p." This is essentially a 1080p-resolution streaming option with a higher bitrate allocated to the stream, meaning there will be fewer artifacts, more clear movement in the video, and an overall better experience for the viewer. It is important to note that Google is not yet removing 1080p resolution from its free-to-use tier.
In addition to this, Google is working on adding support for Apple SharePlay to YouTube, which would allow iOS users to watch videos with one another while on FaceTime. Lastly, the upgraded YouTube Premium will support smart downloads, similar to YouTube Music, Spotify, and Netflix. This feature will automatically download recommended content while on a non-metered wi-fi connection for users to enjoy while traveling or away from an access point.
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Trend Themes
1. Enhanced Streaming Options - The enhanced 1080p streaming option with higher bitrate allocation and fewer artifacts could lead to more premium streaming services offering similar advanced streaming technology.
2. Social Viewing Integration - The integration of SharePlay in YouTube's premium service could lead to more video streaming platforms exploring social viewing features.
3. Smart Downloads - The smart download feature could lead to more streaming services offering suggested content download options to their premium subscribers.
Industry Implications
1. Streaming Services - Streaming services could explore offering advanced streaming options, social viewing integration and content download suggestions for their premium subscribers.
2. Communications Technology - Communications technology can leverage the potential of social viewing features and bring people closer virtually through experiences such as YouTube’s SharePlay.
3. Mobile Technology - Mobile technology has the potential to benefit from smart download features for users to enjoy their entertainment while offline.