Contemporary label Wood Wood produces a youthful fashion line that symbolically follows the trajectory of outgrowing childhood and becoming an adult — a process that we are all sometimes painfully familiar with. The Fall/Winter 2018 collection is divided into several stories that are dedicated to representing noteworthy periods of one's coming of age. With an eclectic array of offerings that include corduroy fabrics, warm colors, denim, slogans and more, Highsnobiety identifies the Patchwork, the Collegiate, the Army Surplus and the Raw Denim story.
The youthful fashion is clearly infused with strong hints of nostalgia. A definite highlight of the collection are the two denim jackets that boast slogans like "Leave Me Alone With Your Attention" and "Sad Songs Make Me Happy" on the back.
Young Adult-Inspired Fashion Collections
Wood Wood's Youthful Fashion Line for FW18 Tells a Story
Trend Themes
1. Youthful Fashion - Opportunity to create fashion lines that symbolically follow the trajectory of outgrowing childhood and becoming an adult.
2. Nostalgic Fashion - Opportunity to infuse fashion trends with strong hints of nostalgia for a unique and sentimental style.
3. Storytelling Fashion - Opportunity to create fashion collections that are divided into different stories, representing noteworthy periods of one's coming of age.
Industry Implications
1. Fashion Apparel - Opportunity for apparel companies to create youthful and nostalgic fashion collections that resonate with customers of different ages.
2. Denim Manufacturing - Opportunity for denim manufacturers to produce denim jackets with unique and nostalgic slogans to appeal to nostalgic fashion trends.
3. Fashion Media and Blogging - Opportunity for fashion media and blogging platforms to feature and promote storytelling fashion collections that resonate with their audience's coming of age experiences.