As consumers become more aware of the systematic basis prominent in many digital platforms, many are looking for alternatives that offer more comprehensive results -- cue You.com. The new search platform was designed to offer users an array of information that centers around "sorting and comparing results."
You.com is the brainchild of two former Salesforce employees who decided to abandon the linear list of links traditional search engines provided. In place of this traditional system, You.com will offer generic categories such as news and web results alongside individual sources like 'The New York Times.' Notably, the search engine isn't poised to answer basic questions as straightforwardly as Google, but will instead encourage users to search through pages to find the answer.
Multi-Source Search Engines
You.com is a System That Summarizes Results from Across the Web
Trend Themes
1. Comprehensive Search Results - Platforms that prioritize comprehensive search results can disrupt the traditional search engine market.
2. Categorization-based Search - Search engines that categorize search results instead of using a linear list of links have potential to innovate.
3. Search Navigation - Search engines that encourage users to navigate through pages have potential to offer a new type of search experience.
Industry Implications
1. Online Search - This new search engine offers competition for traditional online search engines.
2. Digital Platforms - Platforms that prioritize comprehensive search results have the potential to disrupt other digital platforms that gather information.
3. Information Aggregation - Companies specializing in aggregating information from various sources could benefit from pivotting towards a categorization-based search system.