In Britain they are called Tangos after the infamous ‘You know when you’ve been Tango’d’ adverts of the 90s, but it seems that the beverage manufacturer has taken the idea and run with it with the creation of Tango fake tan.
Is it meant in jest, or will people actually buy and use the radio-active orange tan for anything other than fancy dress? It seems that Christina Aguilera and a few of her friends may have taken the You’ve Been Tango’d satire a little to seriously…
Fake Bake Soda
‘You've Been Tango'd' Ads Mock Overly Tanned Celebs
Trend Themes
1. Satirical Advertising - Opportunity for brands to create satirical advertisements that mock popular trends or celebrities in a humorous way.
2. Unconventional Product Development - Companies can explore developing products that parody existing products or industries to attract attention and generate buzz.
3. Alternative Use of Branding - Brands can leverage their existing brand recognition by extending it into unconventional product categories, like beverages to fake tanning products.
Industry Implications
1. Advertising - Advertising agencies can capitalize on the trend for satirical advertisements by offering creative services to brands.
2. Beauty and Cosmetics - Beauty and cosmetics companies can tap into the unconventional product segment by launching their own tongue-in-cheek products.
3. Marketing and Branding - Marketing and branding professionals can help brands explore alternative uses of branding, such as expanding into unexpected product categories, to attract attention and differentiate themselves.