Most burger lovers are familiar with what pickles and ketchup taste like together and as part of its You Can Already Taste It campaign, Heinz encouraged people to imagine the flavor of its new pickle ketchup without actually trying it. The brand asked people on the streets of New York about Heinz Pickle Ketchup, which people preemptively described with words like "zesty" and "burgery."
Heinz brand manager Lizzy Goodman said, "After seeing fans describe what they thought our new pickle ketchup tasted like before it was even available, we were inspired to go where no brand has gone before with the first ‘no taste, taste test.’"
On social media, fans can participate in the You Can Taste It, Now Make It challenge, which invites people to come up with pairings before tasting Heinz Pickle Ketchup.