Yoox is introducing a pre-owned section to establish itself as a new marketplace for used goods. The pre-owned section was developed to give secondhand clothing and accessories a new life. It is a space devoted to used styles, encouraging circularity and minimizing adverse social and environmental effects. The service debuts alongside the brand’s Endless Love campaign and is accessible in over 30 European countries.
More than 2000 previously owned products are currently available on Yoox’s new marketplace, with styles from premium brands arriving via resale partners such as Reflaunt, Catch the Grail, Drip Drops, Millesime, and The Brand Collector.
Most European nations already offer Yoox pre-owned, and later in 2023, the Marketplace will also expand to the United States and the Middle East.
Sustainable Secondhand Marketplaces
Yoox Launches a Pre-Owned Marketplace for Used Apparel
Trend Themes
1. Sustainable Secondhand Marketplaces - The growth of sustainable secondhand marketplaces creates opportunities for circularity, reducing waste and minimizing adverse social and environmental effects.
2. Pre-owned Marketplaces - The development of pre-owned marketplaces provides opportunities for brands to participate in the circular economy, while offering more affordable options for consumers.
3. Resale Partnerships - The rise of resale partnerships allows brands to extend the lifecycle of their products and tap into the growing demand for sustainable fashion.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from establishing pre-owned marketplaces, extending the lifecycle of their products and promoting circularity.
2. Circular Economy - The circular economy industry can leverage the growth of sustainable secondhand marketplaces to create jobs, reduce waste and promote sustainable consumption.
3. E-commerce - E-commerce platforms that offer pre-owned marketplaces can tap into the growing demand for sustainable consumption and increase consumer engagement.