Levi's Fresh works in collaboration with Yolande Macon on the special Fresh Produce collection that stems from a sustainable angle. It is inspired by the goal to create an eco-friendly approach of using color by turning their attention to fresh fruits and vegetables.
This creates a palette full of earthy hues -- the plant-based dyes are processed by water-saving finishing techniques. Altogether, it results in a range of easy-to-wear designs including bright shades of yellow, lavender, and peach. This arrives in the silhouettes of sweaters, shorts, button-up tops, and more. Macon talks about the inspiration behind the capsule, stating that "Spring represents freshness and new beginnings to me. I feel like I can conquer anything in Levi's® Fresh pastel palette."
Collab Monochrome Lifestyle Apparel
Levi's Fresh and Yolande Macon Join Forces on a Capsule
Trend Themes
1. Eco-friendly Color Palette - The use of plant-based dyes in fashion designs creates an opportunity for sustainable and environment-friendly color palettes.
2. Collaborative Capsule Collections - Collaboration between fashion brands and designers to produce limited edition designs creates innovative product offerings that appeal to a variety of customers.
3. Plant-based Finishing Techniques - The use of water-saving plant-based finishing techniques in fashion production is a disruptive innovation opportunity that can reduce water consumption in the industry.
Industry Implications
1. Fashion Industry - The use of sustainable, eco-friendly materials and production techniques in fashion creates an opportunity for disruption in the industry.
2. Design Industry - Collaborative design projects between brands and designers create a disruption in the design industry by producing unique and innovative products.
3. Sustainable Industry - The use of eco-friendly materials and production techniques in the fashion industry can disrupt the sustainable industry by reducing waste and environmental impact.