Although having ample space to move and breathe is often seen as a crucial part of a yoga practice, one woman from China aims to make the activity more accessible to all by offering yoga-in-the-car classes.
Momo from Chongqing operates classes out of the back of an SUV, which provides a surprisingly generous amount of space for the instructor and one student during an intimate one-on-one session.
Now that the healthy living movement has become widespread, many people are looking for novel experiences to make age-old wellness remedies more exciting and better suited to modern life. In a similar concept to the classes Momo operates out of her SUV, Hot Pod Yoga runs an inflatable mobile studio that also accommodates an intimate group.
Automotive Yoga Studios
Momo's Yoga in the Car Classes are Taught in the Back of an SUV
Trend Themes
1. Car Yoga - The trend of practicing yoga in the car opens up possibilities for developing new products and services catered to people who spend a lot of time commuting.
2. Mobile Yoga Studios - The trend of inflatable mobile studios is opening up opportunities for entrepreneurs to create innovative yoga experiences for people on-the-go.
3. Intimate Yoga Sessions - The trend of intimate one-on-one or small group yoga sessions creates opportunities for professionals seeking to disrupt the traditional yoga studio experience.
Industry Implications
1. Automotive Industry - Car manufacturers can explore incorporating features and settings for in-car yoga sessions to align with the growing demand for wellness products and services.
2. Wellness Industry - The trend of yoga-in-the-car classes opens up opportunities for innovative businesses to offer wellness services for people who don't have access to traditional yoga studios.
3. Mobile Studio Manufacturing Industry - The trend of inflatable mobile studios is a disruptive innovation opportunity for manufacturers who can provide innovative mobile yoga spaces for businesses and entrepreneurs seeking to create unique yoga experiences on-the-go.