For Asics' latest sneaker series, the brand has drawn inspiration from Taoist/Asian philosophy with the new Yin Yang Gel Lyte III Pack.
Most would probably expect the Yin Yang Gel Lyte III Pack to actually have the yin yang symbol embedded onto it. However, the design doesn't actually have any graphics, nor does it make any obvious nods to the inspiration. Instead, Asics is using color as a way of portraying the idea of polar opposites. Like the actual symbol, there's a black and white sneaker model to play off the theme of the shoe. It's a very low-key design that depends on the contrast of colors for the design element.
The Yin Yang Gel Lyte III Pack will be available in premium leather.
Taoist-Inspired Sneakers
Yin Yang Gel Lyte III Pack Channels Asian Philosophy into the Design
Trend Themes
1. Taoist-inspired Sneakers - Opportunity for brands to incorporate philosophical concepts into product design without using explicit visual cues.
Industry Implications
1. Fashion - Opportunity for fashion brands to create minimalist designs that rely on contrasting colors for impact.
2. Footwear - Opportunity for footwear brands to use color symbolism to convey deeper meanings in their products.
3. Philosophy-inspired Design - Opportunity for brands to explore philosophical concepts and translate them into tangible design elements.