The Yellow Shelf Project provides yellow shelves to retailers willing to stock them with locally made, waste-free, toxin-free products that customers take home in their own containers. Everything from felted soaps and body sprays to all-purpose home cleaners and T-shirt bags are available from various Yellow Shelf Project locations in and around Portland, Oregon.
Create Plenty Community Services Group is behind the Yellow Shelf Project. Yellow Shelf is just one of the many activities designed to raise awareness through art and participation as well as create practical, sustainable solutions by making it easy for consumers to reduce and reuse.
Create Plenty's mission is to mobilize "people toward a culture of resourcefulness and intentional daily living, creating waste-free, local alternatives that are practical and accessible by all." The Yellow Shelf Project does just that.
BYOB-Based Stores
Portland's Yellow Shelf Project Has Products for Your Empty Containers
Trend Themes
1. Byob-based Stores - Create a BYOB-based store to promote reduced waste and encourage the usage of reusable containers.
2. Locally Made Products - Support locally made products to promote sustainability and reduce carbon footprint.
3. Toxin-free Products - Offer toxin-free products to promote eco-friendliness and appeal to health-conscious consumers.
Industry Implications
1. Retail - Retailers can implement Yellow Shelf Project to promote waste reduction and appeal to eco-conscious consumer demographics.
2. Sustainability - Sustainability companies can create and promote similar initiatives aimed at reducing waste and promoting eco-friendliness.
3. Cleaning and Personal Care - Producers of cleaning and personal care products can explore creating waste-free, toxin-free alternatives to tap into the eco-conscious and health-conscious consumer market.