In time for the summer a new pair of YEEZY Boost 350 V2s will become available, which are dubbed 'Peanut Butter' due to their use of an all-beige colorway that looks similar to the spreadable topping.
The muted colorway takes over the entirety of the sneakers, from the uppers and laces, down to the textures soles. Like other variations of the YEEZY Boost 350 V2s, the Peanut Butter version has a low-top silhouette and a sock-like build, making it easy to take on and off, and comfortable to wear due to its lightweight construction that's able to form to the wearer's feet.
The Peanut Butter colorway is set to become available in the June of 2018.
Peanut Butter-Inspired Sneakers
The 'Peanut Butter' YEEZY Boost 350 V2s Have an All-Beige Colorway
Trend Themes
1. Beige Colorway - Opportunity to explore the trend of monochromatic colorways and create products that mimic popular food items.
2. YEEZY Boost 350 V2s - Potential for collaborations between sneaker brands and food brands to create unique sneaker designs inspired by popular food items.
3. Low-top Silhouette - Opportunity to innovate and create new lightweight and comfortable shoe designs with a low-top silhouette for easy wear.
Industry Implications
1. Fashion - Disruptive innovation opportunities in creating unique and trendy fashion pieces inspired by food and popular culture.
2. Footwear - Potential for collaborations and unique designs in the footwear industry by incorporating popular food items into sneaker designs.
3. Food - Opportunity for food brands to collaborate with fashion and footwear industries for cross-promotion and unique product offerings.