The Yankee Candle The Cottage Getaway Collection has been announced by the brand as its latest lineup of autumnal home fragrances that will provide consumers with a way to escape at home this fall.
The scented candles come in six fragrance varieties including Woodland Weekend Memories, Log Cabin Flannel, Pumpkin Cinnamon Swirl, Paddling on the Lake, Campfire Cocktail and Afternoon Scrapbooking. The candles are each formulated to evoke a different scent experience that will each pair well with cooler weather. The candles are available now directly from the brand in a variety of size options.
Senior Director of Brand Management Nick Virginio spoke on the Yankee Candle The Cottage Getaway Collection saying, "People dream year-round of the memories made in the fall; exploring the outdoors, taking time to relax and being cozy in a fall flannel. At Yankee Candle, we're committed to crafting fragrances that evoke a classic fall getaway bucket list. With this collection, we've brought these moments to life with fragrances featuring notes of fall fruits, soft amber, black pepper and cedarwood."
Autumnal Vacation Scented Candles
Yankee Candle The Cottage Getaway Collection Includes Six Scents
Trend Themes
1. Home Fragrance Escapism - Consumers are increasingly seeking products that allow them to mentally escape and experience different environments from the comfort of their homes.
2. Seasonal Scented Products - There is a rise in demand for seasonal-themed products that cater to specific times of the year, providing a sense of nostalgia and tradition.
3. Multi-sensory Home Experiences - Combining visual, tactile, and olfactory elements, products like the Cottage Getaway Collection deliver immersive home experiences that elevate everyday living.
Industry Implications
1. Home Fragrance Industry - Heightened consumer interest in home ambiance and relaxation is driving innovation in the home fragrance market.
2. Seasonal Retail Market - Seasonal collections and limited-edition releases are becoming key strategies for brands aiming to capture consumer interest and increase sales cycles.
3. Wellness and Self-care Sector - The growing focus on mental well-being and self-care is propelling the integration of aromatherapy and sensory products into mainstream consumer habits.