Yamato Transport, an international delivery service that's based in Japan, recently released a commercial to promote its services.
How exactly the resulting video does this is a little abstract, however it's undeniably entertaining and has all the ingredients to go viral. In order to make this happen, the Yamato Transport commercial begins with a black cat who's artistically depicted against a vibrant yellow backdrop. It walks along and happens upon a big bowl of food and a group of women in lavish sequin dresses and masks, who watch over it as it eats. The song that goes along quickly picks up and cat-costumed dancers take over. The camera reverts back to the real feline it focuses on throughout, while incorporating more impressive dance numbers.
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
Trend Themes
1. Viral Delivery Service Ads - Opportunity for delivery services to create entertaining and shareable advertisements.
2. Artistic Animal-centric Commercials - Innovative advertising approach that combines artistic elements and animal protagonists.
3. Incorporating Dance Numbers in Commercials - Disruptive opportunity to showcase products or services through dance routines in advertisements.
Industry Implications
1. Delivery Services - Opportunity for delivery companies to create captivating and memorable ad campaigns.
2. Advertising - Industry-wide potential to explore unconventional and visually captivating commercial concepts.
3. Entertainment - Innovative advertisers can tap into the entertainment industry by merging dance performances and brand promotions.