AFEW launches its own shoe design, naming it the Yamasura sneaker model. It boasts a sustainable design that embodies a Soil colorway palette. The production of the shoe has gone through years of research and development to ensure that it falls perfectly in alignment with the brand language and values.
The design is entirely made from scratch with inspiration from the side vents found on a Ferrari Testarossa. This can be seen on the shoe's sole unit foundation, made with the help of ForEver, a brand that creates Bloom Algae midsoles. The aesthetic of the shoe boasts retro looks, nodding to the 80s and 90s. It is made from vegan suede, nubuck, and mesh materials.
Sustainable Mesh Nubuck Sneakers
AFEW Launches a Soil Colorway of the Yamasura Sneaker Model
Trend Themes
1. Sustainable Sneakers - Opportunities for brands to create eco-friendly footwear using innovative materials and production methods.
2. Retro Aesthetics - Opportunities for brands to tap into nostalgia and vintage design when creating new shoe models.
3. Innovative Sole Units - Opportunities for brands to collaborate with companies that create sustainable midsoles made from materials such as Bloom Algae.
Industry Implications
1. Footwear - Brands can innovate in the footwear industry by creating sustainable, eco-friendly shoes with unique designs and sole unit features.
2. Fashion - Innovative footwear designs can disrupt the fashion industry and attract consumers who prioritize sustainability and vintage-inspired aesthetics.
3. Sustainable Materials - Brands can disrupt the materials industry by using innovative, sustainable materials to create eco-friendly shoes that appeal to conscious consumers.