NASCAR driver Tomy Drissi is coming out with a 'Straight Outta Compton' race car for the Xfinity series. Inspired by the hip-hop group N.W.A.'s upcoming biopic, Drissi's car will have the movie's title and release date plastered across its body.
While it may seem like an unlikely partnership, race cars and hip hop actually do have more in common than just scantily clad females. The partnership of NASCAR and hip-hop can be seen growing in the past couple of years. For instance, 50 Cent teamed up with Swan Racing to promote Beats-by-Dre in 2014 and J. Cole appeared on the February 2015 issue of ESPN Magazine with NASCAR driver Dale Earnhardt Jr.
The Straight Outta Compton Xfinity series car will appear at the Watkins Glen and Mid-Ohio races and the corresponding movie it is promoting will be in theaters on August 14th.
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
Trend Themes
1. Nascar-hip-hop Partnership - The growing partnership between NASCAR and hip-hop presents opportunities for collaboration and cross-promotion.
2. Branded Race Cars - The trend of designing race cars with the branding of movies or music artists opens up new avenues for promotional opportunities in the racing industry.
3. Cross-industry Collaborations - The collaboration between NASCAR and hip-hop demonstrates the potential for successful partnerships between seemingly unrelated industries.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to collaborate with the entertainment industry in designing branded race cars for promotional purposes.
2. Entertainment - The entertainment industry can tap into the racing world by partnering with NASCAR and incorporating their branding into race cars.
3. Sports Marketing - Sports marketing professionals can look into leveraging the growing partnership between NASCAR and hip-hop to create unique marketing campaigns that target both the racing and music fan bases.