Xbox TV isn’t the working title but the idea that Microsoft’s newest system -- the Xbox One -- will be receiving its very own programming is very true. Since the Xbox One and PS4 were announced and subsequently launched, the Xbox has wanted to distinguish itself as a jack of all trades media console, and this may be its chance.
For those who own an Xbox, knowing that it will come with its own Amazon style programming must be refreshing. The console is already doing well in terms of pumping out amazing gaming content but extending its reach even further can never be a bad thing.
They’re even calling in the star power as one of the shows set to release stars Seth Green, Michael Cera and Sarah Silverman. There are doubts, but if the team can pull it off, Microsoft will be one of the de facto content producers in the world.
Video Game TV Stations
Xbox TV Will Be Coming Soon as Xbox One Will Get Its Own Programming
Trend Themes
1. Gaming Console TV Channels - The creation of gaming console TV channels presents a new opportunity for gaming and entertainment companies to expand their reach and target a new audience.
2. Brand-owned Streaming Services - Microsoft's creation of its own programming for the Xbox One presents an opportunity for other brands to create their streaming service rather than relying on third-party platforms like Netflix and Amazon Prime.
3. Celebrity-driven Original Content - The use of popular celebrities in original content produced by Microsoft for Xbox TV presents opportunities for other companies to use celebrity endorsements in their own content and marketing strategies.
Industry Implications
1. Entertainment - The gaming and entertainment industry can expand their reach and revenue by exploring opportunities in the creation of gaming console TV channels.
2. Technology - Microsoft's Xbox One TV programming presents an opportunity for technology companies to create their streaming services that go beyond gaming.
3. Marketing - The use of celebrity-driven original content created by Microsoft presents an opportunity for marketing and advertising agencies to explore new approaches to brand endorsement and marketing strategies.