Many people remain ignorant to the fact that the planet is undergoing extreme climactic changes and that such rapid transformations negatively impact the creatures that have grown accustomed to their environments. This WWF Desertification campaign highlights one major problem, the endangerment of species, and its cause which exists as an ever perturbing problem.
The three prints by the Contrapunto BBDO agency of Madrid, Spain, state that "Desertification destroys 6,000 species every year." Clever imagery was chosen to visually depict this idea, in which photographic editing techniques turn elephants, leopards and parrots into deteriorating clouds of dust, reminiscent of the dry and eroded floor of arid landscapes. Awareness is brought to this issue through the WWF Desertification campaign in order to curb society's destructive practices and promote support for animal populations at risk through the World Wildlife Fund.
Disintegrating Animal Advertising
This WWF Desertification Campaign Pictures Creatures Crumbling
Trend Themes
1. Climate Change Awareness - Opportunity for innovative campaigns and initiatives to raise awareness about the impact of climate change on animal species.
2. Environmental Conservation - Potential for disruptive technologies and solutions aimed at preventing desertification and protecting species from endangerment.
3. Sustainable Practices - Growing demand for sustainable business practices and products to mitigate the negative effects of human activities on animal habitats.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in creating impactful campaigns that educate and engage the public about environmental issues and species endangerment.
2. Environmental Science and Conservation - Opportunity for innovation in developing scientific methods and conservation strategies to prevent desertification and protect endangered species.
3. Green Technology and Sustainability - Innovation potential in developing sustainable solutions and technologies to combat climate change and its effects on animal habitats.