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WTAPS Unveils Two Revamped Versions of its Iconic HOKA Models

Japanese streetwear brand WTAPS has announced a collaboration with HOKA, revamping two of HOKA's popular footwear models: the Anacapa GTX Low and the Ora Luxe Slide. This partnership infuses WTAPS' distinctive military-inspired streetwear elements into these designs, which will be available in 'Black' and 'Four Leaf Clover' colorways.

The collaborative Anacapa GTX Low remains a versatile choice for day hikes, maintaining its original features focused on functionality and durability. The shoe's upper combines mesh and suede materials, reinforced with TPU overlays and a GORE-TEX coating for enhanced weather resistance. Additionally, the outsole is equipped with Vibram's Megagrip technology for reliable grip on varying terrains.

In contrast, the Ora Luxe Slide is designed for post-run recovery, now updated with a fresh, tonal appearance. The slides feature WTAPS' signature cross-bones motif on the strap, providing subtle decorative elements that signify collaboration.

The WTAPS x HOKA collaborative collection will be available starting May 24 through WTAPS’ online and physical stores.
Trend Themes
1. Collaborative Footwear - The partnership between WTAPS and HOKA exemplifies the growing trend of streetwear brands collaborating with performance footwear companies to create versatile fashion-forward collections.
2. Multi-environment Sneakers - The Anacapa GTX Low serves as a prime example of footwear designed to adapt to varying terrains without sacrificing style or functionality.
3. Post-activity Comfort - The revamped Ora Luxe Slide highlights the increasing demand for apparel and accessories that offer recovery and comfort features, appealing to active consumers.
Industry Implications
1. Activewear - The merge of streetwear aesthetics with high-performance materials indicates a burgeoning sector within the activewear industry, catering to consumers seeking both style and functionality.
2. Outdoor Gear - The Anacapa GTX Low illustrates advancements in durable, weather-resistant footwear designed for outdoor enthusiasts who require reliable gear.
3. Recovery Footwear - Recovery-focused designs like the Ora Luxe Slide reveal opportunities in the footwear market for products that support post-activity relief and comfort.

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