Patterned 90s Menswear

Anne Galan Shoots Hip Hop-Inspired Outfits for Wrong Magazine

Photographer Anne Galan captures the essences of the early 90s for Spanish publication Wrong Magazine. Shot in Barcelona, Galan captures model Sam Lin who dons on outfits that would not be out of place on Will Smith during his time as protagonist of the comedy sitcom Fresh Prince of Bel Air or a member of Boyz II Men. The editorial mixes emerging talent with pieces from luxury fashion brands proving that the 90s are making a comeback.

The new fashion designers featured in the spread are local talents such as Manuel Bolaño, Ixone Elzo, Victor von Schwarz, Selim de Somavilla and El Colmillo de Morsa. Established brands including Givenchy, Vivienne Westwood, Asos and Marc Jacobs are also prominently featured. This photoshoot for Wrong Magazine manages to capture what is in for upcoming menswear collections.
Trend Themes
1. 90s Fashion Resurgence - The revival of 90s fashion trends presents opportunities for designers and retailers to tap into nostalgic consumer preferences.
2. Hip Hop-inspired Menswear - The incorporation of hip hop elements in menswear creates innovative opportunities for fashion brands to cater to the urban fashion market.
3. Emerging Local Designers - The spotlight on emerging local designers in the 90s menswear fashion editorial highlights the potential for disruptive innovation in the fashion industry by promoting fresh talent.
Industry Implications
1. Fashion Design - The resurgence of 90s fashion trends opens up opportunities for fashion designers to create new collections inspired by the era.
2. Retail - The comeback of 90s menswear presents retailers with the chance to attract customers by offering nostalgic fashion items and accessories.
3. Urban Fashion - The incorporation of hip hop-inspired elements in menswear creates disruptive innovation opportunities for urban fashion brands to cater to a niche market.

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