The Wrap magazine has provided a true incentive to get people to actually want to buy it. Instead of simply being a typical magazine that is pretty much useless once it has been read through, cover to cover, this publication serves another purpose other than being a collector's item for some. The Wrap magazine doubles as wrapping paper that many of us still use despite wanting to be more eco-friendly or simply being lazy.
Run by Chris and Polly, and edited by Harry, the Wrap magazine features articles as well as artwork from talented up-and-coming and established artists from all over the world. These artworks are printed on a large scale so that every sheet can be reused as wrapping paper. The magazine itself has no staples or stitching, so that the paper isn't marred in anyway.
Dual-Purpose Publications
The Wrap Magazine Doubles as Wrapping Paper
Trend Themes
1. Sustainable Packaging - Opportunity for businesses to explore innovative ways to incorporate reusable or eco-friendly materials into packaging designs.
2. Multi-purpose Products - Potential for companies to create products that serve multiple functions, adding value and appeal to consumers.
3. Art-inspired Publications - Possibility for publishers to collaborate with artists to create unique, collectible magazines that can be repurposed after reading.
Industry Implications
1. Print Media - Chance for print media companies to differentiate themselves by offering dual-purpose publications that provide additional utility and value to readers.
2. Eco-friendly Packaging - Opportunity for packaging companies to develop sustainable packaging solutions using reusable materials.
3. Art and Design - Potential for art and design industries to collaborate with publishers to create visually stunning magazines that can be repurposed as art or wrapping paper.