Wrangler and Fender announced the 'Wrangler x Fender 2.0' collection following the success of the first collab between the two companies in early 2022. The second collaboration between Wrangler and Fender includes a range of clothing items and guitar accessories designed to celebrate the rich history and culture of denim and music. The clothing line features men's and women's long and short-sleeved graphic tees, denim jackets, and vests in a variety of washes and finishes, with striking details such as vintage-inspired patches and bold graphics.
The women's line also features bold patterns and washes, including a black corduroy catsuit, metallic and leopard print jeans. One of the standout items in the collection is the bestselling men's jacket featuring Fender's logo on authentic Wrangler denim.
The guitar accessories in the collection are also noteworthy, featuring gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases with the iconic Wrangler pocket design, and classic Fender tortoiseshell 351-shaped picks for easy gripping.
The collection is available on the websites of both brands as well as select retailers, including Boot Barn, Urban Outfitters, Wiseman's Western, and specialty boutiques. The retail prices range from $60-$250 for clothing and $9.99-$89.99 for accessories. This collaboration is a tribute to the artists and legends who have shaped music and denim into what it is today, and it aims to inspire players, music lovers, and beyond to incorporate unique elements into their personal style both on and off stage.
Denim Guitar Accessories
Wrangler is Working with Fender on a Second Collaborative Collection
Trend Themes
1. Music-fashion Collaborations - Opportunity for brands in both industries to fuse their styles and inspirations to bring out more unique and stylish products
2. Guitar Accessories Innovation - Brands can look to customize guitar accessories with premium materials and inspired designs to cater to the niche market of music instrumentalists
3. Nostalgia-inspired Fashion - The demand for vintage-inspired fashion is increasing, and there is an opportunity for brands to design clothing that showcases vintage style while keeping up with the latest trends
Industry Implications
1. Fashion and Clothing - Opportunity for brands in the fashion industry to incorporate elements of denim and music into their designs and market their products to music enthusiasts
2. Musical Instruments - Opportunity for brands who manufacture musical instruments to collaborate with fashion brands in the creation of specialty items such as custom-designed guitar accessories
3. Retail - Retailers can create themed stores or sections dedicated to branded collaborations that cater to the niche market of music and fashion enthusiasts