Wrangler® and Buffalo Trace Distillery have distilled the essence of American heritage into an exclusive denim collection that marries the rugged spirit of outdoor lifestyles with the rich tradition of Kentucky bourbon-making. This collaboration celebrates the craftsmanship and enduring quality both brands are renowned for, offering a range of apparel that reflects the strength and character of whiskey-making.
Vivian Rivetti, Wrangler’s VP of Global Design, highlights the collection’s focus on premium textures and an oak-aged denim aesthetic, mirroring the meticulous process of bourbon distillation. The line includes versatile pieces for both men and women, such as the Distiller’s Jacket with flask pockets and the Barrel House Jacket with bourbon-inspired washes.
Andrew Duncan of Buffalo Trace Distillery notes the shared values of innovation and craftsmanship, envisioning these garments as future classics for bourbon enthusiasts and style connoisseurs alike.
Available now, the Wrangler x Buffalo Trace collection can be found on their respective websites and select retailers, offering a taste of authentic Americana fashion.
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule
Trend Themes
1. Bourbon-inspired Denim Collections - The collaboration between Wrangler and Buffalo Trace Distillery creates a denim collection inspired by the craft of bourbon-making.
2. Premium Textures and Oak-aged Denim Aesthetic - The collection focuses on premium textures and an oak-aged denim aesthetic, reflecting the meticulous process of bourbon distillation.
3. Versatile Apparel for Bourbon Enthusiasts - The collection includes versatile pieces, such as the Distiller’s Jacket with flask pockets and the Barrel House Jacket with bourbon-inspired washes, catering to both bourbon lovers and style connoisseurs.
Industry Implications
1. Fashion and Apparel - The Wrangler x Buffalo Trace collection offers disruptive innovation opportunities in the fashion and apparel industry, combining American heritage and the craftsmanship of bourbon-making into a unique denim collection.
2. Distilleries and Spirits - The collaboration between Wrangler and Buffalo Trace Distillery creates opportunities for disruptive innovation in the distilleries and spirits industry, by extending the brand experience beyond beverages to fashionable apparel.
3. Retail and E-commerce - The availability of the Wrangler x Buffalo Trace collection on their respective websites and select retailers opens up disruptive innovation opportunities in the retail and e-commerce industry, showcasing and selling authentic Americana fashion.