Wow Bao, the fast-casual Asian concept, is expanding its grocery presence across the United States. In partnership with Hissho Sushi, Wow Bao has grown to 1,000 units in over 30 states, including national chains and 300 additional regional locations set to open this summer. Wow Bao's signature menu items, including steamed bao, potstickers, egg rolls, and rangoons, will be offered within the sushi/deli/fresh section of participating stores. Customers can search for the nearest Hissho Sushi location that sells Wow Bao on the Wow Bao website.
Thanks to the popularity of Wow Bao's menu items, Hissho Sushi plans to expand locations offering Wow Bao and may add new menu items in the coming months. "We're so excited to partner with a brand that is just as passionate about Asian-inspired foods as we are! This partnership allows us to provide both consumers and retailers with healthy and innovative meal options," said Brian Kiel, COO of Hissho Sushi. Wow Bao's expansion in grocery stores nationwide has made it a leader in craveable, Asian take & heat meals, according to Geoff Alexander, President & CEO of Wow Bao.
Bao Brand Grocery Expansions
Wow Bao Expands Grocery Presence in Us with Hissho Sushi
Trend Themes
1. Expansion of Asian Food Offerings - The widespread expansion of Wow Bao in grocery stores nationwide gives an opportunity for other Asian food brands to partner with grocery stores and offer easily accessible take & heat meals and products.
2. Partnerships Between Fast Food and Sushi Chains - Collaboration between chains with different food offerings like Wow Bao and Hissho Sushi, could disrupt traditional fast food and sushi chains by offering more diverse and healthy meal choices.
3. Innovative Online Marketing Strategies - Partnering with existing retailers and offering meal recommendations on websites like the Wow Bao website could lead to more healthy meal options and innovative marketing strategies for grocery chains.
Industry Implications
1. Grocery Retail Industry - The grocery retail industry could benefit from partnering with established fast food chains to capture a new market segment and leverage demand for take & heat Asian meals.
2. Sushi Industry - The sushi industry could broaden its appeal and improve exposure to a wider customer base through partnerships with fast-food chains that offer innovative and healthy food options like Wow Bao.
3. Online Food Retail Industry - The development of innovative online marketing strategies to offer meal recommendations can attract customers to online food retail and encourage future purchases of healthy take & heat meals.