Sotheby's recently acquired the world's largest toy collection and are now preparing to put the massive myriad of rare vintage toys up for grabs.
With an estimated value in the tens of millions, the Jerthi collection is the world's largest toy collection. This series was painstakingly built over the course of 50 years by collector Jerry Greene and is comprised of a staggering 35,000 individual toys made between 1850 and 1940. Many of the toys are completely unique and represent some of the finest works from the "golden age of toys," and as a result, the auction is expected to raise a sizable fortune.
Massive Toy Auctions
Sotheby's is Set to Put the World's Largest Toy Collection on Sale
Trend Themes
1. Vintage Toy Collecting - Opportunity for businesses to cater to the growing market of vintage toy collectors by offering restoration services, reproductions, and specialized accessories.
2. Unique Toy Investments - Disruptive innovation opportunities for companies to create platforms that connect toy investors with rare, one-of-a-kind toy sellers, facilitating safe and secure transactions.
3. Nostalgic Toy Experiences - Potential for industries to capitalize on the emotional connection to vintage toys by creating immersive experiences or pop-up exhibits that allow people to relive their childhood memories.
Industry Implications
1. Auction Houses - Innovative approaches to the auction industry by combining experiential events with digital platforms to reach a global audience of passionate toy collectors.
2. Toy Restoration Services - Opportunity for businesses to offer specialized restoration services for vintage toys, catering to collectors who value authenticity and preserving the historical integrity of the toys.
3. Event Management - Disruptive innovation opportunity for event management companies to create unique toy-themed events, such as vintage toy conventions or interactive exhibitions.