The streetwear brand Worldclass has launched to promote awareness about colon cancer and encourage conversations about colonoscopies. Founded by Brooks Bell and Sarah Beran, the brand aims to engage younger audiences through its debut collection, which features "hoodies, T-shirts, socks, hats, and bags; the designs combine contemporary streetwear aesthetics with messaging intended to raise awareness about colon health."
Worldclass has pledged to allocate 100% of its net profits to a nonprofit fund that supports underinsured individuals. This fund will provide access to colonoscopies, assist with preparation, and offer transportation to medical appointments.
Informed by their personal experiences with colorectal cancer, Bell and Beran advocate for reducing stigma around colon health discussions. The brand’s messaging, including the slogan "A great ass is a terrible thing to waste," is designed to encourage dialogue and increase education on the issue.
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Trend Themes
1. Cause-driven Streetwear - Streetwear brands increasingly align with social causes to resonate with younger, socially conscious audiences.
2. Health Awareness Fashion - Fashion lines are emerging as effective tools for spreading critical health messages and destigmatizing medical conditions.
3. Charitable Profit Allocation - Brands dedicating 100% of net profits to support non-profits are setting new standards for corporate social responsibility.
Industry Implications
1. Streetwear Fashion - The integration of advocacy themes into streetwear designs broadens consumer engagement beyond aesthetics.
2. Healthcare Initiatives - The collaboration between apparel brands and healthcare awareness campaigns can drive innovative health communication strategies.
3. Nonprofit Organizations - Nonprofits benefit from partnerships that not only increase funds but also elevate public awareness through trendy consumer goods.