The Lunar New Year is right around the corner, prompting Nespresso to celebrate with a new offering dubbed the World Explorations Shanghai Lungo. Alongside this exciting caffeinated offering, the brand will also be releasing other coffee-related items and branded red packets.
While it's being released in anticipation of the Lunar New Year, this coffee blend was inspired by coffee traditions and coffee cultures on a global scale, specifically drawing inspiration from Yunan, Kenya and Indonesia. According to the brand, this coffee offering boasts a flavor profile that combines fruitiness with fine acidity. These gifting sleeves will only be available for a short period of time in Hong Kong, and are available online and at select stores.
Lunar New Year Coffee
Nespresso Will Release the World Explorations Shanghai Lungo
Trend Themes
1. Lunar New Year Coffee - Brands can take advantage of festive periods to introduce new blends or flavors that reflect a particular cultural or seasonal occasion.
2. Global-inspired Coffee Blends - Coffee brands can draw inspiration from different coffee cultures around the world to create unique and exciting flavor profiles.
3. Limited-time Offerings - Creating a sense of urgency and exclusivity with limited-time offerings can generate excitement and demand among customers.
Industry Implications
1. Coffee Industry - Coffee brands can differentiate themselves by introducing new and unique blends that draw inspiration from different coffee cultures around the world.
2. Food and Beverage Industry - F&B brands can also take advantage of festive periods to introduce new products or flavors that reflect a particular cultural or seasonal occasion and tap into consumers' desire for variety and novelty.
3. Retail Industry - Introducing limited-time offerings and exclusive products can generate excitement and demand among customers, leading to increased foot traffic and sales.