The Fault in Our Stars author John Green is decreasing world suck by letting others buy his love and choose what World Cup teams he supports in FIFA 2014. People can vote online for which World Cup teams they want internet personalities John and Hank Green to root for by donating to the Sarcoma Foundation. The national teams with the most amount of votes, and therefore donations, will be the ones the vlogbrothers cheer for. At one dollar per vote, John will match every dollar with $3. All of this is explained on the brothers' YouTube channel.
100% of all funds will go to charity. Sarcoma is the same kind of cancer Augustus Waters has in The Fault in Our Stars, the movie adaption of which is one of this summer's biggest blockbusters.
Sarcoma-Supporting Soccer Initiatives
John Green is Rooting For World Cup Teams Based on Donations
Trend Themes
1. Charitable Sporting Events - Creating sports events for charity fundraising is a great disruptive innovation opportunity for businesses to give back to society.
2. Social Media for Donation Drives - Using social media for donation drives can greatly increase awareness about a cause, and companies can leverage this trend to promote their brands while supporting a charitable cause.
3. Collaboration for Charity - Collaborating with other individuals or organizations for a charitable cause can create impactful innovations, and businesses can leverage such partnerships to gain visibility while doing good.
Industry Implications
1. Sports and Recreation - Sports companies can use their existing infrastructure to host charity events and drive up their sales, while also contributing to social welfare.
2. Social Media and Marketing - Companies within the social media and marketing industries can build campaigns for donation drives and execute social media-based marketing strategies, which can drive brand reputation and sales.
3. Online Fundraising Platforms - Innovative fundraising platforms creators can capitalize on this trend by creating user-friendly products that leverage social media to drive awareness and calls for charitable acts.