In an effort to raise awareness about its work, the national pet charity Blue Cross has teamed up with fitness instructor Born Barikor to develop a one-of-a-kind exercise class called 'Work Out Like A Dog.' For those who have always wanted to experience the joy their pooch feels when it runs for a wayward tennis ball, this unusual fitness class is the perfect opportunity.
As the first canine-inspired bootcamp for humans, Work Out Like A Dog turns some of the most popular doggy activities into fun fitness challenges. The class itself is 45-minutes long and combines aerobic and conditioning exercises that are directly inspired by popular canine exercises. This includes games of fetch, a tug-of-war, frisbee, high-intensity interval training and a circuit routine.
Fun for humans and man's best friend, the experiential campaign cleverly helps consumers understand the health benefits that dogs enjoy from their favorite outdoor activities.
Canine-Inspired Workouts
Blue Cross' 'Work Out Like a Dog' Bootcamp Features Canine Exercises
Trend Themes
1. Canine-inspired Workouts - The emerging trend of integrating dog exercises into human workouts presents a disruptive innovation opportunity for fitness and pet industries.
2. Experiential Fitness Classes - An innovation opportunity lies in developing more immersive workouts with unique themes and experiences beyond traditional fitness programs.
3. Pet-friendly Exercises - The trend towards more inclusive, pet-friendly workouts creates an opportunity for fitness businesses to differentiate themselves and tap into the growing pet market.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from the canine-inspired workout trend by introducing new workout styles, classes and equipment to attract new customers.
2. Pet Care Industry - Pet care businesses can develop new workout programs and equipment designed specifically for pet owners and their furry friends, tapping into the emerging pet wellness market.
3. Experiential Marketing Industry - The emerging trend of experiential fitness classes presents a unique opportunity for advertising and marketing agencies to collaborate with fitness brands to create immersive brand experiences that attract new consumers.