Inspired by the social phenomenon dubbed the Summer of Love, the Wood Wood Spring/Summer 2013 collection is full of high collars, bold flower patterns and masculinely feminine sports suits.
This particular movement, which was at the forefront of the Hippie Revolution, can be seen throughout the clothing style that the designer chose to play up with more updated touches. By far the most dominant highlight of the line is the myriad of masculine sports jackets and pant suit combinations, which have been feminized by bright colors and taffeta fabrics. They have also been further embellished with a subtle strip of fabric placed either across the back of the jackets or on the side of the pant leg.
For those interested in getting a little taste of the 60s, look no further than the Wood Wood Spring/Summer 2013 Collection.
Posh Collegiate-Inspired Lookbooks
The Wood Wood Spring/Summer 2013 Collection is Preppy Fresh
Trend Themes
1. Preppy Fashion - Opportunity for designers to blend traditional preppy elements with modern touches, creating a fresh and updated look.
2. Feminine Sportswear - Innovative designers can experiment with merging masculine sportswear with feminine details and fabrics, appealing to a wider range of consumers.
3. Bold Flower Patterns - A trend that can be embraced by fashion brands to bring a vibrant and eye-catching element to their collections.
Industry Implications
1. Fashion - Fashion brands can explore the preppy collegiate-inspired trend and incorporate it into their upcoming collections.
2. Retail - Retailers can capitalize on the demand for feminine sportswear by stocking a variety of options, catering to different style preferences.
3. Textiles - Textile manufacturers can leverage the popularity of bold flower patterns by creating fabrics that feature unique and vibrant floral prints.