To celebrate International Women's Day, Google is helping women in business by introducing a new 'Women-led' attribute to the 'Google My Business' dashboard. That means that when a consumer looks at a business owned and operated by a woman on a Google platform like Maps or Search, they'll see "Women led" under a female symbol alongside the preexisting attributes like "Outdoor seating" or "Highly rated".
While plenty of brands make overtures to recognize the importance of International Women's Day, Google's new women-led attribute is especially impactful. Not only does it show that Google supports female business owners, but it also lets consumers invested in supporting local female businesses spend their money accordingly. The attribute supports women in business in both theory and in practice.
To add the women-led attribute, female business owners can select it from their My Business page directly.
Women-Led Business Notifications
The Google My Business Dashboard Now Offers a Women-Led Attribute
Trend Themes
1. Women-led Business Visibility - Creating more opportunities for women-led businesses to be visible to potential customers can lead to increased support and success.
2. Female Representation in Business - Encouraging and highlighting female representation in business through various initiatives can inspire more women to become entrepreneurs.
3. Diversity & Inclusion in Business - Recognizing and promoting diversity and inclusion in the business world can lead to a more equal and successful economy.
Industry Implications
1. Technology - Integrating diversity-focused features in technology platforms and software can create a more inclusive user experience for all.
2. Marketing - Using advertising and marketing efforts to promote and recognize female entrepreneurship can encourage support for women-led businesses.
3. Small Business - Providing resources and support for women-owned small businesses can lead to a more diverse and successful small business sector.