Wizmark, a cleverly named Maryland company, specializes in the development of "talking" urinal cakes as a means for advertising.
Incredibly direct if not off-putting, these cakes are being used for social good, and a cake specifically designed to discourage impaired driving has been created. This particular cake, which reads "Call a Ride" and "Get Home," reads out some fairly humanized statements meant to cause users to think twice about using their cars. These are being used in Michigan, in an initiative started by the police, and are placed in bars and restaurants.
Though it's unclear how effective the cakes have been in reducing impairment-related accidents, this is an incredibly creative solution to an important safety issue that has claimed the lives of far too many.
Talking Toilet Campaigns
Wizmark Urinal Cakes are Attention-Grabbing
Trend Themes
1. Talking Urinal Cakes - Disruptive innovation opportunity: Develop more engaging and informative messages on urinal cakes to promote social good and safety.
2. Advertising in Unconventional Places - Disruptive innovation opportunity: Explore new avenues for advertising by placing attention-grabbing messages and products in unexpected locations.
3. Humanizing Advertising - Disruptive innovation opportunity: Integrate humanized statements and relatable messaging into advertising campaigns to capture consumer attention and change behavior.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Implement unique advertising strategies and mediums like talking urinal cakes to create memorable and impactful campaigns.
2. Safety and Impaired Driving Prevention - Disruptive innovation opportunity: Develop innovative solutions, such as talking urinal cakes, to effectively discourage impaired driving and improve safety measures.
3. Bar and Restaurant Industry - Disruptive innovation opportunity: Collaborate with companies like Wizmark to incorporate attention-grabbing messaging and innovative products into venues to promote social good.