The Wiz Bang Bar is a soft serve counter run by the ice cream chain Salt & Straw, which sells decadent sundaes topped with homemade treats. Unlike other chains using store-bought confections to elevate their soft serve, this tiny kiosk ups the ante by creating delicious toppings from scratch.
Described as a dessert bar that puts "fresh spins on the childhood swirl, sundaes, novelties and more," the Wiz Bang Bar offers decadent creations featuring wholesome, homemade touches. These impressive toppings include scratch-made candies and cookies such as Malted Chocolate Chip Cookie Dough, Rhubarb Sour Straws, Homemade Oreos and Hazelnut Butter Crunch Bars. These toppings combine the delicious taste of homemade desserts with the cool and creamy texture of premium soft serve, for a modern, yet familiar treat.
Cookie-Topped Sundaes
The Wiz Bang Bar Serves Sundaes Topped with Homemade Cookies
Trend Themes
1. Homemade Dessert Toppings - The Wiz Bang Bar offers sundaes with scratch-made candies and cookies, presenting opportunities for businesses to create unique and artisanal toppings for their ice cream products.
2. Wholesome Ice Cream Creations - The Wiz Bang Bar combines the cool and creamy texture of soft serve with homemade touches, suggesting opportunities for companies to create healthier and more natural ice cream alternatives.
3. Creative Childhood Twist - The Wiz Bang Bar puts a fresh spin on childhood swirls, sundaes, and novelties, indicating possibilities for businesses to reimagine classic childhood treats with innovative flavors and presentation.
Industry Implications
1. Ice Cream - Ice cream companies can explore creating unique homemade toppings and healthier alternatives to cater to consumers looking for innovative and wholesome dessert experiences.
2. Dessert Bars - Dessert bars can tap into the trend by offering sundaes with scratch-made candies and cookies to provide customers with indulgent and artisanal dessert options.
3. Confectionery - Confectionery businesses can experiment with creating homemade cookies and candies to be used as toppings for ice cream and other desserts, offering a fresh twist on traditional confections.