Wisp has expanded its services by introducing a fertility vertical in collaboration with multiple partners, including Proov and PherDal. This initiative aims to assist individuals seeking to conceive by offering comprehensive support throughout their fertility journey.
Wisp has forged strategic alliances with Proov to provide essential services such as ovarian reserve and hormone testing, fertility kits, and pregnancy tests. Additionally, the company has partnered with PherDal to offer an FDA-approved at-home insemination kit, catering to the specific needs of its clientele.
Operating across all 50 states, Wisp currently serves on a cash-pay basis. However, the company is actively exploring potential partnerships with payers to enhance accessibility and affordability for its customers.
"Our long-term vision is to really become that go-to brand for all things sexual and reproductive health, at all stages of a woman's health care journey," said Wisp CEO and Chief Marketing Officer Monica Cepak.
At-Home Fertility Care
Wisp Now Offers Various Sexual and Reproductive Health Solutions
Trend Themes
1. At-home Fertility Testing - The collaboration with Proov highlights the rising trend of at-home fertility testing solutions that offer convenience and privacy for users.
2. Direct-to-consumer Health Kits - Wisp's expansion into providing fertility kits exemplifies the growing demand for direct-to-consumer health products that simplify complex medical processes.
3. Affordable Fertility Solutions - The pursuit of partnerships with payers demonstrates a trend towards making fertility treatments more accessible and affordable for a broader population.
Industry Implications
1. Telehealth - The integration of fertility services into Wisp’s platform showcases the expanding role of telehealth in providing specialized healthcare remotely.
2. Medtech - Partnerships with companies like Proov and PherDal underscore the innovative advancements in MedTech aimed at enhancing reproductive health.
3. Femtech - By addressing all stages of a woman's reproductive life, Wisp is marking significant developments in the FemTech industry, focusing on comprehensive women's health solutions.