Winter Milk Ice Cream is one of the newest retail concepts released by brand intelligence group Anagama. Offering natural, handcrafted, and lactose-based ice cream products, desserts and coffee, Winter Milk is an ice cream parlor with a retro-themed aesthetic.
The cafe's vibrant design is intended to reflect the tradition of enjoying an ice cream cone with family or friends circa 1960. The design is influenced by film director Wes Anderson's visual style, which comes alive in an interior design context. Winter Milk's aesthetic is able to transcend the sterile look of traditional dessert retailers and embraces nostalgic influences that are made contemporary at the same time.
Winter Milk currently owns 16 locations, including ones in Mexico City and Monterrey.
Retro-Modern Ice Cream Cafes
Winter Milk Delights as a Wes Anderson-Inspired Ice Cream Shop
Trend Themes
1. Retro-modern Aesthetics - The emergence of modern-retro design trends continue to inspire innovative visual styles that resonate with audiences of all ages.
2. Natural, Handcrafted and Lactose-based Products - Consumers are increasingly demanding food and beverage products that are made using natural, organic, and sustainable materials. This presents an opportunity for businesses to meet these needs by creating handcrafted, lactose-based products that are both delicious and ethically-produced.
3. Film-inspired Retail Experiences - The popularity of film and TV shows have shown to influence retails spaces. The ability to create a retail space inspired by a film or TV aesthetic presents an opportunity for brands to connect with consumers through shared interests and nostalgia.
Industry Implications
1. Food and Beverage - Opportunities exist in the Food and Beverage industry to offer natural, handcrafted, and lactose-based products that meet the current demands of consumers for sustainability and ethical food practices.
2. Retail - Companies and brands can offer unique retail experiences that leverage popular film and TV aesthetics to differentiate themselves from traditional retailers.
3. Hospitality - Hospitality companies can create unique, immersive experiences for their guests by incorporating modern-retro design trends and film-inspired aesthetics in their spaces.