Knowing that copious amounts of snow on the roads would cause some Canadian drivers to get stuck, Subaru set up a helpful (albeit tongue-in-cheek) winter marketing stunt. After a particularly heavy snowfall in Montreal, Subaru surprised 500 non-Subaru drivers with a branded blue shovel to free their vehicles from a mountain of snow that had piled up overnight.
On the handles of the snow shovels, Subaru included a message that read: "While waiting for your all-wheel drive," cleverly showing that Subaru drivers don't find themselves as helpless in the winter as many others do. Although the stunt definitely takes a jab at drivers who have chosen to buy a different brand name car, at least Subaru is still willing to lend a helping hand to those who support its competitors.
Branded Snow Shovels
Subaru's Winter Marketing Stunt Provides Shovels to Non-Subaru Drivers
Trend Themes
1. Branded Winter Tools - Create branded winter tools to engage with consumers and provide a useful product during snowy conditions.
2. Tongue-in-cheek Marketing - Use humorous and clever marketing stunts to generate buzz and promote brand superiority.
3. Competitor Support Initiatives - Offer assistance and support to consumers who choose competitor brands to showcase goodwill and attract potential customers.
Industry Implications
1. Automotive - The automotive industry can explore creative marketing strategies and branded product offerings to differentiate themselves and increase brand affinity.
2. Outdoor Equipment - Focus on designing and promoting innovative winter tools and equipment that provide utility while capitalizing on branding opportunities.
3. Marketing and Advertising - Leverage humor and clever marketing tactics to create impactful campaigns that generate interest, conversation, and brand loyalty.