Zaha Hadid Design and Norwegian label Odlo partner up to produce a high-performing collection of winter athleticwear for women. The release is intended to help individuals achieve their training goals in harsh climates through smartly developed pieces that will offer unparallel protection against the elements.
The launch is part of the 'Odlo Futureskin base layer collection' and it is an interdisciplinary endeavor in its nature, given the industry that Zaha Hadid Design is in. The result of this entails high-performing innovative pieces that share useful technologies from fashion and design.
The winter athletic wear includes a parka, leggings and a bralette. For the silhouettes, the collaborators tap into body-mapping technology to regulate body temperature, ensure comfort and boost quick-drying properties.
Design-Forward Winter Athleticwear
Zaha Hadid Design and Odlo Produce an Innovative Sports Series
Trend Themes
1. Interdisciplinary Collaborations - Collaborations between different industries can result in innovative products that combine technologies and design.
2. Body-mapping Technology - Body-mapping technology is a trend in sports clothing design that regulates body temperature and ensures comfort.
3. Smart Athletic Wear - Smart and high-performing athletic wear is an emerging trend that combines technology and functionality.
Industry Implications
1. Sportswear Manufacturing - Sportswear manufacturers have an opportunity to leverage interdisciplinary collaborations to produce innovative and high-performing athletic wear.
2. Fashion and Design - Fashion and design industries can partner with sportswear manufacturers to incorporate new technologies and innovative design features into sports clothing.
3. Technology - Technology companies can explore opportunities to incorporate sensors and other technology into sports clothing to enhance performance and functionality.