Wing Snob, the growing fast casual chicken wing restaurant concept, is breaking the mold with its new crispy chicken sandwich lineup.
Wing Snob is a Michigan-based franchise that is known for serving up fresh-never-frozen chicken wings. Now, the brand is extending that mantra to include two new crispy chicken sandwiches. Both of the new sandwiches feature hormone-free and never-frozen chicken fried filets topped with mayo and thick crinkle-cut dill pickles, all served on a soft brioche bun. As Brian Shunia and Jack Mashini, the founders of Wing Snob, explain, "We have been working hard over the past year to get it just right, and now we are ready to say, Hello, America! We’ve created the freshest, crispiest, juiciest and most robust chicken sandwich on the market just in time for summer."
Both of the new chicken sandwiches at all WIng Snob locations.
Wing Brand Chicken Sandwiches
Wing Snob is Introducing New Crispy Chicken Sandwiches
Trend Themes
1. Crispy Chicken Sandwiches - Opportunity for innovative flavors, toppings, and presentations in the chicken sandwich market.
2. Fresh-never-frozen Ingredients - Potential for other fast casual restaurants to emphasize the use of fresh ingredients and differentiate themselves from fast food chains.
3. Franchise Growth - Potential for expansion and competition among fast casual chicken wing restaurants.
Industry Implications
1. Fast Casual Restaurants - Opportunity to create unique and high-quality chicken sandwiches to attract customers and stand out in the fast food industry.
2. Chicken Sandwich Market - Opportunity for new players to bring innovative and delicious chicken sandwich options to compete with established brands.
3. Fast Food Chains - Opportunity to respond to the growing demand for fresh ingredients and improve their own chicken sandwich offerings.